We all know the importance of demographics—it’s vital for knowing who we serve and where they are. Getting that information — especially detailed, facility-specific information — isn’t always easy, though.

Recognizing this need, NRPA has created a new tool for your agency to better understand its facilities and constituents. NRPA Facility Market Reports, sponsored by Playworld, offer park and recreation professionals key data and insights about the market served by their agency’s park and recreation facilities. The reports include information about the size of the market, age trends and more. 

This data is helpful for informing your capital spending budget for future master plans. Some of the detailed demographic information included in the reports are: 

• Size of your market
• Exercise habits of community
• Recreation spending of community
• Social media usage of community
• Map of your potential market based on driving or walking time from facility

Sound pretty cool? Luckily, The NRPA Research team can build a report for any facility including parks, sports parks, aquatic centers, recreation centers, senior centers and golf courses. Planning for the future? The park or facility you’d like a report for does not have to exist today. We can produce an NRPA Facility Market Report for a future park site or facility not yet developed, arming your agency with critical information that can help with the planning and development process.  

NRPA Facility Market Reports give you and your colleagues vital market data that will help you: 

• Identify the optimal programming to increase usage and satisfaction with your agency's offerings
• Identify opportunities for new potential markets that your agency can serve
• Develop strategic plans on capital investments based on potential markets served by your agency

Getting an NRPA Facility Market Report is easy. Currently, this free resource is available to NRPA Premier Members. You give us the address of the facility and select the radius desired for the analysis — choosing from a 5, 10, 15 or 30 minute drive or a 10 minute walk. Within five business days of your request, we will send you a customized report presenting key U.S. Census Bureau and other marketing data for the potential market of your facility. 

Learn more about the Facility Market Report and find out how many your agency can receive. Not a Premier member? Learn how the NRPA Facility Market Report is just one of the many benefits available to you and your agency as a Premier member.  

Kevin Roth is NRPA’s Vice President of Research