NRPA Park Pulse: Local Farmers Markets Managed by Parks and Rec are Important

September 4, 2018, Department, by National Recreation and Park Association

Park Pulse 410

Each month, through a poll of Americans that is focused on park and recreation issues, NRPA Park Pulse will help to tell the park and recreation story. Questions span from the serious to the more lighthearted, and with this month’s poll, we asked Americans:

How important, if at all, is it to you and your family that you have access to locally grown fresh produce (e.g., farmers market, fruit/vegetable stand, etc.)?

87% of Americans believe access to locally grown fresh produce - including farmers markets and fruit and vegetable stands - is important.

Farmers markets are especially popular among millennials and Gen Xers who believe access to locally grown fresh produce is very or extremely important. Baby boomers are not far behind.

  • Millennials 57%
  • Gen Xers 55%
  • Baby Boomers 48%

More women than men believe access to locally grown fresh produce is very or extremely important:

  • Women 56%
  • Men 48%

For more information, visit NRPA Park Pulse. 

The National Recreation and Park Association Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,004 adult Americans, ages 18+, between June 21st and June 25th, 2018, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of the U.S. adult population 18 and older.