What do you get when a group of yetis discover something they didn’t think existed? A fun family film that turns an old myth upside down.

This September, NRPA is partnering with SMALLFOOT, the upcoming Warner Bros. film about friendship, courage and the joy of discovery. 

In celebration of the film’s release, we collaborated on the “Search for SMALLFOOT Scavenger Hunt Challenge” — a sweepstakes encouraging everyone to get out to their local parks and discover something new. Not only did the sweepstakes provide an incentive for frequent park users, but it also can help bring fresh faces to our favorite community spaces. To top it off, the winner of the contest will receive a private hometown screening of SMALLFOOT for up to 99 friends and family members.

This is the second time NRPA has partnered with a major motion picture — the first being 2017’s “The Nut Job 2: Nutty by Nature.” Not only do these partnerships align with NRPA’s mission, but they also are a great opportunity for us to provide our members with activities that draw the community into their local parks. Partnering with a major motion picture isn’t just fun, it helps us reach new people who may not see the connection between big screen fun and the great adventures they can have in their own community at the park.

We look forward to continuing these types of partnerships and creating connections between national events and local parks and rec. Have an idea? We’d love to hear it! Email them to Gina Mullins-Cohen.

If you’re looking for something to do at the end of the month, SMALLFOOT will be in theaters September 28. In SMALLFOOT, a young yeti, named Migo, accidentally finds something he thought didn’t exist — a human or “Smallfoot.” News of this “Smallfoot” throws the simple yeti community into an uproar over what else might be out there in the big world beyond their snowy village. It’s fun, it’s silly, and it’ll leave you yearning for your next adventure. Are you yeti?