Do you know what is trending now? Even if we aren’t aware of it, we are influenced by countless trends every day of our lives. Today, trends in technology and transportation, such as anonymity smartphones, inflatable mobile satellites and driverless commuter cars are within our range of vision, revving up in universal acceptance and ready to hijack our current sensibilities, changing our lives forever.
Currently, the trend shaping the future conventions of park and recreation agencies is that of adult sports programming. Sports programs are key to the success of most park agencies. They not only establish a secure foundation for a healthy curriculum within a community, but they also prove profitable. The economy of the adult sports trend is a fascinating topic unto itself, and in this issue of Parks & Recreation Magazine, writer Carrie Madren examines this movement. Madren walks us through numerous trends in adult sports programs, including the resurgence of old-time favorites like wiffleball, dodgeball and kickball, which are making a comeback with the Gen X and baby boomer crowds. There are also entertaining, new programs popping up on the horizon, such as color runs, which have a strong following with millennials.
The popularity of these programs is difficult to ignore, but these trending interests pose important financial claims as well. While agencies claim to break even financially during the initial stages and rollout, most prove highly profitable as these new programs grow in popularity. Another benefit is that many of these trending activities attract participants that were not previously involved with their community park and recreation center, and the word-of-mouth push from new participants can only translate to a more sustainable future. As you read the story, I pose the following questions for you to consider: While adult sports trends move park and recreation agencies in a secure direction financially, is that enough? Are we riding the wave without consideration of our entire communities? How do these trends speak to the social equity pillar, and how can we make sure this happens? We welcome you to join this conversation, and we hope to hear of your success and challenges in implementing these programs.
Whether you add Ultimate Frisbee to your lineup, revive kickball with a new league or spring forward in grand style by hosting a color run, one thing is certain: Adult sport programs are here to stay, and it is up to us to make sure the direction of these trends is the right one.
Gina Mullins-Cohen is NRPA’s Vice President of Marketing, Communications and Publishing.